YUNIKE. The Influence of Online Customer Review, Viral Marketing, and Shopping Convenience on Purchase Decisions on Shopee: Gender as a Moderating Variable. TECHBUS (Technology Business and Entrepreneurship), [S. l.], v. 4, n. 1, p. 1–11, 2026. DOI: 10.61245/techbus.v4i1.58. Disponível em: https://ejournal.itbss.ac.id/index.php/techbus/article/view/58. Acesso em: 29 jun. 2026.